Nuvatech, a Hong Kong-based fashion technology company, has officially launched the Nuva Fitter, a next-generation virtual fitting room solution engineered to deliver real fit, not just visual illusion. Unlike many 2D overlays or “sticker-style” try-ons, the Nuva Fitter leverages advanced 3D simulation, garment physics, and AI styling logic to ensure both consumers and brands can trust what they see — and how it fits.
“Most fit-tech on the market today is built for visual impact, not accuracy,” says Yanie Durocher, Co-Founder of Nuvatech. “We built the Nuva Fitter to integrate directly with brands’ supply chains and digital pipelines, making it usable, scalable, and inclusive — especially in high-return categories like denim and tailored streetwear.”
Real-World POCS
Hyplus (Italy)– The Italian premium tech-wear label collaborated with Nuvatech to run an early-phase POC for the Nuva Fitter, using actual patterns and stretch materials in a 3D fit simulation.
About Hyplus: is the first brand in the world generated by AI merging human creativity with advanced technology to create revolutionary clothing items. The brand’s goal is to offer products that combine quality, innovation and style, redefining the experience in the fashion industry. Exclusively to Hyplus, they are the first in the world to apply lenticular technology to clothing, an innovation named Lentishift. This technology allows you to see two different images from changing perspectives, creating a dynamic visual experience.
Photos: Courtesy of Hyplus
SECTION 35 (Canada) – The indigenous owned streetwear brand, SECTION 35, partnered with Nuvatech to explore how the Nuva Fitter can support body-inclusive, non-stereotypical sizing in fashion. Through this collaboration, Section 35 expanded its size visualization library and used the tool to improve digital storytelling for diverse body types — without compromising on aesthetic.
Photos: Courtesy of SECTION 35
Nuvatech Virtual Fitting room x SECTION 35
SYMMPIX (Hong Kong) – As a manufacturing partner, Sympix worked with Nuvatech to test how real pattern-based fit simulation could optimize factory communication and reduce physical prototyping. This cross-border proof of concept marked a major step in integrating 3D fit into upstream production workflows.
Industry Momentum
Nuvatech was recently accepted into the NVIDIA Inception Program, accelerating its AI and simulation roadmap, with further GPU optimization now underway.
- Live at VivaTech Paris JUNE 2025: Europe’s premier tech and innovation summit, spotlighting breakthrough startups and global leaders shaping the future of business, AI, and sustainability.
- Coming to Pitti Uomo Florence JUNE 2025: The world’s leading menswear trade show, where global buyers, heritage brands, and cutting-edge designers converge.
The company is now engaging with select brands and retailers for pilot programs, with an emphasis on denim, activewear, and digitally-native labels seeking to reduce return rates and elevate e-commerce conversion.
